Grahams, Lucky Charms and Trix. t that the price cuts would take effect May 2, but then quickly rolled that back to April 11, saying it was nudged into it sooner by wholesalers, retailers and consumers. "The practice of pricing up and discounting back has become more and more inefficient for manufacturers and retailers, and burdensome for consumers," said Steve Sanger, president of General Mills. "It just doesn't make sense." But whether it makes sense or not, consumers and retailers also ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.