Priceline.com, Stamford, Conn., said it would extend its "name-your-own-price" strategy to gasoline purchases, allowing consumers to purchase up to 50 gallons of gasoline a month at a savings of 10 to 20 cents per gallon. The program, set for a May 20 launch, will be run by Priceline's WebHouse Club affiliate, which currently offers groceries. Users can bid for the grade and amount of gas they want from three or more local stations, and if the bid is accepted, they pay for the gas on-line by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.