SAFEWAY, Pleasanton, Calif., has signed a contract with the viaLink Co., Dallas, to use viaLink's syncLink service to synchronize item, price and promotion information with its trading partners. "The addition of an industry leader like Safeway to our customer base is an important milestone for viaLink," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "We believe that synchronized item, price and promotion information is foundational to a successful e-commerce ...
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