Godzilla Vanilla, the I Scream Sandwich and "Why I Love Ice Cream" essays were just a few of the ingredients in this year's promotional recipes for National Ice Cream Month, held in July. In the Charlotte, N.C., metropolitan area, both Harris Teeter, based there, and Winn-Dixie Stores, based in Jacksonville, Fla., did extensive promotions this summer. Partnering with 10 YMCA summer camps, Harris Teeter sponsored a contest that asked kids to tell the retailer about their favorite ice cream ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.