As if last year's flat dollar sales weren't bad enough, ice cream is now down 3.9% in supermarkets. Even the frozen yogurt/tofu segment, which grew 6% last year, slipped 0.6%. The recessionary climate is part of the reason for the decline, but the movement toward healthier living plays a role as well. In response to the former, manufacturers are actively promoting their brands. As for the latter, manufacturers have continued introducing a steady stream of better-for-you options. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.