When it comes to frozen vegetables, sales in the category are anything but cool. Consumers can't beat the convenience of frozen vegetables, which come in dozens of varieties and mixtures. These products are frozen within hours of being harvested, so they are fresh tasting and every bit as nutritious as their fresh counterparts in the produce department. According to Leslie G. Sarasin, president and CEO of the American Frozen Food Institute, all frozen vegetables are also handy and easily ...
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