BUFFALO, N.Y. -- The single most important issue facing in-store bakeries today is category management, according to Dennis Lanning, president of the International Dairy-Deli-Bakery Association, Madison, Wis. While it is the key to future successful sales and profits, in-store executives must figure out how to make category management work for them, and also where to get essential marketing intelligence when scan data aren't available. "It's the old 80-20 rule. Category management will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.