NEW ORLEANS -- The potential of the fresh meals category as an instant profit center has been greatly exaggerated, and that presents a real danger to supermarkets. That's what David Rogers, president of DSR Marketing Systems, told participants at The International Dairy-Deli-Bakery Association's Dairy-Deli-Bake '99 seminar and expo here last week. A featured speaker at the IDDBA event, Rogers challenged the interpretation of some of the statistics that have whipped up such enthusiasm for ...
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