MADISON, Wis. -- Targeting a particular group of customers and giving them what they want are prime ingredients for profitability in the fresh-meals arena, but few supermarkets are doing what's required. That's one basic conclusion of a study commissioned by the International Dairy-Deli-Bakery Association here. The research -- conducted by Technomic Inc., Chicago, and McMillan/Doolittle, Chicago -- takes a hard look at successes and failures, and names some of the winning practices ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.