MADISON, Wis. -- In evaluating their dairy, deli and bakery departments, retailers are underestimating the importance of price in the mind of the consumer -- and overestimating the importance of brands, according to the latest research sponsored by the International Dairy-Deli-Bakery Association. In twin surveys, the study polled consumers, and then retailers themselves, in an effort to see whether retailers' ideas about what their customers want are on the mark. Especially in deli and ...

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