Health and wellness is one of the fastest-growing categories in today's conventional supermarket. Almost every aisle and section has felt some sort of impact. It is also one of the more diverse, with a significant number of small manufacturers. Likewise, products are particularly prone to a degree of government or industry oversight. And due to the science- and spiritual-based nature of these products, there is also a higher-than-average need for education - both consumer and retailer. The ...

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