If you ask consumers to draw a picture of a conventional grocery store they shop, what would you get? Most likely it would be a blank box empty of symbols, icons, color or emotion, said brand marketers and consultants. The image of a blank box presents a big problem and challenge for food retailers competing in today's highly specialized retail environment. Without having a well-defined position in the consumer's mind, supermarkets are doomed to be a commodity service shopped on low prices ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.