CHICAGO -- The Independent Grocers Alliance here is launching its first "Explore the Store" promotion to drive sales during the typical pre-summer lull. "We're using this promotion to bridge the gap between Easter and Memorial Day," said Kim Barden, director of communications and advertising at IGA. The four-week long program will run from April 20 to May 17. Thirty-three national manufacturers are working with IGA to make the promotion possible. Center Store packaged goods vendors such ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.