Despite competition from discount outlets and price clubs, supermarkets are holding their own in the beverage category. Carbonated soft drinks are by far the leader in the supermarket beverage aisle, with $11.8 billion in sales for the period ended Sept. 13, 1998, a 3.7% increase over last year, according to Information Resources, Chicago. During this period, over 7.6 billion units (including bottles, cans and multipacks) of soft drinks were sold, a 0.9% increase over the previous period. ...
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