ATLANTA -- The Kroger Co., Cincinnati, is spotlighting its rotisserie chicken in full-page, "image" newspaper advertisements in this marketing region. ast month, according to a local source. Instead of listing prices, the ads focus on the attractiveness of one specific product. The chicken ad, in full color, shows a slightly abstract view of four chickens, flames swirling around them. Underneath the chicken photos, the ad reads: "Lots of places serve take-out rotisserie chickens. But ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.