ATLANTA -- The Kroger Co., Cincinnati, is spotlighting its rotisserie chicken in full-page, "image" newspaper advertisements in this marketing region. ast month, according to a local source. Instead of listing prices, the ads focus on the attractiveness of one specific product. The chicken ad, in full color, shows a slightly abstract view of four chickens, flames swirling around them. Underneath the chicken photos, the ad reads: "Lots of places serve take-out rotisserie chickens. But ...
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