Supermarket reaction has been mixed on the incentive programs offered to increase copy depth on hit rental titles from Warner Home Video, Burbank, Calif., and Columbia TriStar Home Video, Culver City, Calif. Warner was the first studio to roll out its "Profit Plus" program, doing so late last year. It rewards retailers with free copies if they meet certain order requirements. Columbia TriStar and Universal Studios Home Video, Universal City, Calif., and Disney's Buena Vista Home ...

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