For packaged-goods suppliers, video cross promotions are an opportunity to increase product excitement and visibility, while obtaining more and better displays in the supermarkets. f marketing for the U.S. consumer products division of Oral B, Belmont, Calif. "It's particularly important for toothbrushes, which are a fairly impulse-driven category. People don't think much about toothbrushes," he said. "From a cross-promotion perspective, we are looking for strategic alliances or ...

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