SAN DIEGO -- With few exceptions, produce is still the preferred way retailers demonstrate their commitment to freshness, quality and variety. But changes in the industry -- consolidation, technology and better-educated consumers -- demand that operators change the way they source and sell their product mix. According to Bruce Peterson, vice president of perishables for Wal-Mart, Bentonville, Ark., the challenge retailers face is how to gear their products to the area they're selling to. ...

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