Retailers can look forward to a higher level of merchandising sophistication in instituting their prepaid phone card programs this year. A more developed marketing approach to telecard retailing will be possible through instant card activation at checkout. This will enable the industry to sell phone cards more like other packaged goods on the supermarket shelf. The result, say prepaid phone card suppliers, will be increased competition for brand names and bigger national promotions for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.