Interactive marketing is an act of engagement. Brand marketers and retailers that have launched effective Internet programs are pulling consumers in by providing value-added product information, coupon incentives, special offers and response offers that give marketers some feedback on consumers' purchasing habits and brand preferences. Some examples of sophisticated Web sites that engage consumers are: * Atlanta-based Georgia-Pacific's Allyourrooms.com, which contains information on the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.