WASHINGTON -- Interactive software has emerged as a mass-market entertainment category, according to Doug Lowenstein, president of the Interactive Digital Software Association here. SN spoke with Lowenstein prior to IDSA's fourth annual Electronic Entertainment Expo, better known as the E3 Expo, which will be held in Atlanta May 27 to 29. IDSA is the trade group representing video and computer game publishers. "We are meeting this year at a time when the entertainment software industry is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.