STAMFORD, Conn. -- The well-publicized announcement of interactive supermarket shopping has received mixed reviews. After Time Warner Cable here unveiled supermarket and pharmacy shopping on its Full Service Network in Orlando, Fla., the responses of marketing consultants and brand marketers ranged from dismissive to enthusiastic. Using technology provided by ShopperVision, a retail space-management company in Norcross, Ga., the experimental network's 4,000 subscribers will be able to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.