Nowhere is the supermarket's response to ethnic diversity more apparent than in the increasing number of Hispanic grocery items on Center Store shelves. Moreover, savvy retailers are stepping up their efforts to woo this growing consumer base with culturally specific marketing strategies. "About 80% of our customers are Hispanic," said George Matics, assistant director of purchasing and merchandising at K.V. Mart Co., Carson, Calif., who added that his stores have separate sections for ...

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