The selling of nutritional supplements via mail order and the Internet is now a mere blip on supermarket retailers' radar. But that could change, industry observers say, as consumers become more educated about vitamins, minerals and herbs and develop the confidence to shop for these products wherever, or however, it is most convenient. According to Hartman & New Hope, Bellevue, Wash., a market research firm that tracks the natural-products industry, catalog and direct-mail outfits that ...

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