SAN DIEGO -- Account business managers and other brand marketers at headquarters and in the field will soon be downloading syndicated category management data via the Internet, predicted Gian Fulgoni, chief executive officer of Information Resources Inc., Chicago. "We will use the Internet to get Infoscan data into the hands of the users," Fulgoni told 1,000 attendees at AUGI '96, IRI's 11th Annual Apollo Users Group category management conference here last month. An Internet link, he ...
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