NEW YORK -- Disappointment likely awaits retailers expecting their Internet projects to turn a profit this year because fewer than 5% of users will make purchases over the network. But the volume of electronic commerce may explode in 1997 and 1998, and that's enough reason to gain experience now, said Vinton Cerf, who co-developed the Internet computer networking protocol. "I don't think you should treat the Internet as a source of revenue, generating sales very much in 1996," Cerf told ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.