ATLANTA -- Most new prepackaged dinner solutions are frozen, according to a new Information Resources, Inc., study. Of new "pacesetter" items introduced last year, 71% of those in the dinner category were frozen items, states the study, called New Products Pacesetters 97. IRI identifies pacesetters as items that achieve at least $7.5 million in sales during their first year of activity. Excerpts from the study were discussed by Carl Henninger, vice president of retail client services at ...
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