ORLANDO, Fla. -- You can't get the benefits of Efficient Consumer Response if you don't practice category management. That's a message from George Garrick, president of Information Resources Inc., Chicago. "Category management is at the core of ECR. It is clearly critical to you, whether you are a retailer, a manufacturer or a broker," said Garrick, speaking here at the 10th annual AUGI conference sponsored by IRI. He likened the evolution of trade relations to a pyramid. Here are the ...
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