LA VERGNE, Tenn. -- In a first for a video distributor, Ingram Entertainment here has entered into a cooperative marketing agreement with Information Resources Inc., Chicago, for scan data on sales of videos in supermarkets, mass merchants and drug stores. Initially, Ingram is using the IRI data to track its "Hollywood Hits" line of $9.98 sell-through videos, as well as sales of big event titles, said Bill Bryant, vice president of sales for grocery and drug. The data will be used to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.