DALLAS -- Calling it the first data base of its kind, Information Resources Inc. has launched a program that culls daily produce sales information from 1,800 supermarkets. "There's nothing like this in the industry," said Mark Degner, director of trade services for Chicago-based IRI, introducing the new data base at the FreshTech '96 conference here last month. "The trade, by and large, is data starved. This brings to produce what other categories have had," he said. With the data base, ...

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