SCHAUMBURG, Ill. -- Beverages accounted for three of the five fastest-growing food and beverage categories in 2001, according to a recent study by ACNielsen here. Prepared alcoholic beverages, which include "malternatives" such as Smirnoff Ice and Mike's Hard Lemonade, topped the list with a volume-growth rate of 33%. Water and drinkable dairy-based products were also represented, witnessing 13% and 12% growth, respectively. "For several years, beverage companies had been relying primarily ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.