CHICAGO -- Sales of frozen meat and meat substitutes, such as soy-based burgers, are showing the strongest growth the category has seen in several years, according to Information Resources, Inc., here. In dollar sales, the category grew 15.2% to $474 million, while unit sales were almost comparably up, by 14% to 118.3 million, for the 52-week period ended September 13, 1998. Frozen meat and meat substitutes was the number one frozen category, IRI said. Private label was the best-performing ...
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