CINCINNATI -- Super-markets are responding to consumers' love of freshly baked bread with increas-ingly big and attractive ads listing new varieties. Kroger Co. recently ran a full-page ad listing 12 varieties of Ecce Panis brand artisan breads, and ShopRite, part of Wakefern Food Corp., Elizabeth, N.J., took up a full third of its half-page bakery ad to introduce a new variety -- sourdough -- in its "Hot Stuff!" cycle baking program. The Kroger ad marked the rollout of the branded bread in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.