SAN ANTONIO -- Putting Efficient Consumer Response into practice is liable to give supermarket operators withdrawal pains as they give up forward buying, said Ron Lunde, a former retailer and now senior vice president of trade relations at Leo Burnett, Chicago. "You must be willing to eliminate forward-buying practices, which drive inventory through the system," said Lunde, whose career includes 25 years of supermarket industry experience at Supervalu and Grand Union Co. "Boy, is that going ...

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