ATLANTA -- Efficient Consumer Response, the industry initiative that promised $30 billion in savings from eliminating inefficiencies in the supermarket supply chain, is undergoing a series of changes. ECR today is less about implementing four sweeping initiatives -- Efficient Replenishment, Efficient Assortment, Efficient Promotion and New Item Introduction -- and more about long-term, specific changes in business practices. Industry sources say ECR needs to encompass a series of ongoing ...

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