Exclusive buying deals aimed at capturing sole use of a brand, or even the entire output of a producer, have happened in trade channels other than food retailing. Why not food retailing? No reason, apparently. As you'll see on Page 17 of this week's SN, Kroger Co. entered into an arrangement estimated to be worth some $5 million that will hand to Kroger the entire season's production of the well-known Olathe Sweet corn. The news article about this was written by Robert Vosburgh, editor of ...
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