Several major chains have instituted a new J-hook program of branded gadgets that is producing strong incremental sales and higher profits. Lucky Stores, Dublin, Calif., Hughes Family Markets, Irwindale, Calif., Ralphs Grocery Co., Compton, Calif., and the northern California and Denver divisions of Safeway, based in Oakland, Calif., are among the chains that have implemented the program, ac-cording to trade observers. A uniform branded line with items packaged on a small card is what ...

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