NORWALK, Conn. -- James River Corp. is putting more muscle into its Brawny paper towel brand with a program of in-store marketing and a brand face-lift. The $5.5 billion paper products company, which also makes Dixie and Northern brand products, has plans this year to build on improved results in the fourth quarter of 1993, said Sven Risom, senior brand manager for Brawny. Among activities Risom outlined for the first half of 1994: A national introduction of a 100% recycled Big Roll this ...

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