UNIVERSAL CITY, Calif. -- When it came to turning the "biggest movie of all time" into "a big video event," "Jurassic Park" and Jell-O made history at supermarkets. The multilayered promotion, which involved MCA/Universal Home Video's top grossing film and Kraft General Food's Jell-O brand as its exclusive packaged goods partner, achieved unprecedented leverage at 80,000 to 90,000 retail locations during a seven-month period. The integrated marketing event may have even set the direction ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.