COLUMBUS, Ohio -- In spite of its R-rating, supermarkets in two Ohio cities heavily merchandised and promoted the direct-to-sell-through release of "Jerry Maguire" May 29. Stores of two Kroger marketing areas -- in Columbus and Cincinnati -- had large displays of the title and an ample number of copies for rent, often using the large standees featuring the movie's star, Tom Cruise. At $14.99 in both divisions, Kroger's pricing was slightly above the minimum advertised price of $14.95 for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.