MELROSE PARK, Ill. -- Shop-at-home computer services may have a long way to go before they become commonplace. But Jewel Food Stores here is wasting no time in promoting the service aggressively. The chain here is running full-page four-color newspaper inserts touting the service to its customers. The latest insert, with a burst proclaiming "Simplified Shopping Is Here," appeared in the Chicago Tribune in mid-July. The insert advertised a free "starter kit" containing an instructional ...

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