MELROSE PARK, Ill. -- Jewel Food Stores here has been heavily promoting its fresh food departments through tie-ins with seasonal events. In a recent ad, it got its bakery, deli and floral departments together for graduation. The full-page color ad in the chain's circular featured an unfurled diploma that says "Class of '94." Sitting at an angle on a corner of the diploma is a decorated sheet cake with "Congratulations" written on it. Directly above the cake and diploma is a large hero ...

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