CHICAGO -- In cooperation with longtime supplier-partner Dean Foods Co., Jewel-Osco recently promoted the new, contemporary look of the dairy company's logo in full-page newspaper ads and a variety of in-store marketing materials. The print ads talked about -- and showed off -- Dean's blue, white and gold logo, which was designed to be bigger for a more prominent look on packages. In stores, consumers found point-of-purchase materials, ceiling danglers and shelf-talkers promoting the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.