ATLANTA -- The GMA-FMI Joint Industry Coupon Committee endorsed two scannable bar codes as standards to facilitate couponing when it met here on Feb. 16. The codes are an extended version of UCC/EAN-128, believed to be vital to support wide-scale electronic coupon clearing, and EAN-99. The latter code would allow retailers to program their scanners much more easily to exclude in-store electronic coupons from double-coupon promotions. David Sefcik, manager of corporate scanning at Giant ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.