ATLANTA -- The GMA-FMI Joint Industry Coupon Committee endorsed two scannable bar codes as standards to facilitate couponing when it met here on Feb. 16. The codes are an extended version of UCC/EAN-128, believed to be vital to support wide-scale electronic coupon clearing, and EAN-99. The latter code would allow retailers to program their scanners much more easily to exclude in-store electronic coupons from double-coupon promotions. David Sefcik, manager of corporate scanning at Giant ...
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