DALLAS -- Best practices reports on two of the four major Efficient Consumer Response initiatives -- efficient promotion and efficient new-product introduction -- have been canceled by the Joint Industry Project on ECR due to their sensitive nature. h at a news conference kicking off the first Joint Industry Conference on ECR. "The first problem with efficient promotion was with legal antitrust concerns. The lawyers felt it was fraught with potential problems," said C. Manly Molpus, ...
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