NEWARK, N.J. -- A U.S. District Court judge here denied a motion by American Home Products, maker of Advil, to block advertising by its newest competitor, Aleve, from Procter & Gamble, Cincinnati. American Home Products, Madison, N.J., filed the suit Aug. 9, charging P&G with "false advertising and promotion of Aleve." On Dec. 27, however, Judge Nicholas H. Politan rejected American Home Products' claims by denying the company's motion for a preliminary injunction to stop Aleve's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.