Exotic flavor blends are sparking growth in the shelf-stable juice category at some supermarkets -- but for the most part, it's the traditional juices that provide the strong base of sales. Retail buyers and merchandisers said price-conscious consumers remain the category's backbone, drawn primarily to juice products in larger bottles. Apple juice, arguably the most traditional staple in the aisle, enjoyed a 4% hike in dollar sales and 11.6% rise in 16-ounce equivalent unit volume for the ...
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