UNIVERSAL CITY, Calif. -- Universal Studios Home Video here will reprice its rental titles "Flintstones: Viva Rock Vegas" and "Beethoven's 3rd" for sell-through on March 6. They will be "supported with a promotional tie-in with Langers fruit juice [from Langer Juice Co. of Industry, Calif.]," Chris Saito, vice president of brand marketing, told SN. He said the juices are distributed in about two-thirds of the nation and that "we're running an FSI of about 30 million circulation with them." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.