ABINGDON, Va. -- In one of the longer-running loyalty-card programs in the industry, K-VA-T Food Stores here kicked off its sixth annual "$100,000 Treasure Hunt" contest yesterday, giving card holders the opportunity to win money for buying private-label products. The promotion rewards 18 shoppers up to $10,000 each, based on the number of private-label goods found in their home during a surprise visit by K-VA-T's Treasure Hunt Prize team. Winners receive $200 for presenting their Food City ...

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