ELMHURST, Ill. -- The No. 2 cookie and cracker maker, Keebler Co., is stepping up its counteroffensive in the reduced-fat category with the introduction this week of its Elfin Delights Fat Free Devil's Food Cookies. The company is also introducing reduced-fat versions of three of its popular brands, Pecan Sandies, Chips Deluxe and Vanilla Wafers, as part of an apparent bid for greater influence in the good-for-you cookie segment. While Keebler, based here, insists its devil's food product ...
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